Missions
Forging ahead with the belief that local business deserves the same quality as the big guys.
Experience
Decades of local marketing execution - from both sides of the equation.
Difference
Many may talk about online marketing. Be wary of the "experts" -- online marketing never stops changing.
Skills
Jack of all trades; master of some. Adaptability may be our biggest strength.
Mission
Forging ahead with the belief that local business deserves the same quality as the big guys.
Experience
Decades of local marketing execution - from both sides of the equation.
Difference
Many may talk about online marketing. Be wary the "experts" -- online marketing never stops changing.
Skills
Jack of all trades; master of some. Adaptability may be our single biggest strength.
How does it work?
It starts with a conversation. Then we will develop an assessment of your digital marketing situation and if we can help, present some custom ideas for your consideration. Easy.
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From the Blog
We want clients and designers alike to think about their design and how it will work with the web copy.
3 THINGS
...and other considerations.
We here at Townie believe there are 3 corners that are the foundation of good local marketing. None of them are independent, but rather inter-dependent. And many subcategories exist within this local marketing gamut.
It sounds complicated and it can be at times – but like any tripod, when you have these three things properly considered you are sure to find solid footing on any local marketing terrain.
BRAND
Your branding is obviously critical. Logo, graphics, slogan, attitude - these all need to reflect you and your type of business, and be consistent but tailored for the recipient within each marketing channel you use.
ADS
What you advertise, how you advertise it, where you advertise, and to whom, when. Whether you're using online ad efforts or more traditional media, is your advertising working for you?
SITE
Let's face it, your business isn't getting anywhere without a good website these days. (You have a site, don't you?) Easily a cornerstone of modern local marketing - how does your current site stack up?
Clearly the three-pronged argument is simplistic. What about social media? Is it website or advertising? [hint: it’s all 3] And SEO – it’s a website consideration, but does it count as advertising? [also all 3] And if I have t-shirts printed, that’s gotta be a form of advertising – or wait, is that branding? Direct mail – clearly that’s just advertising? [seriously? direct mail?]
In fact, most things that you could do as ‘local marketing’ fit somewhere in our triangular spectrum.
OTHER STUFF
From the Blog...
Thought Marketing
If we’re telling the Web what we want just by using it, then it’s likely that it knows what’s on our minds.
"Reality is merely an illusion, albeit a very persistent one." -Albert Einstein